utopYA 2015 has ended
Thursday, June 18 • 10:45am - 11:00am
When it comes to Global Marketing, act locally (Maxwell's).

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I would like to talk about the importance of local marketing and the impact it can have on your long-term sales. So often we think that we need bloggers all over the world to spread our message. In reality, you can start at home. You should start home. Nothing is more valuable than word of mouth.
Using examples from my own experience, I will share how social media, local newspapers, local book signings, local book clubs, and networking with young professionals can create promotional synergy across all platforms, online and off, leading to speaking engagements, sales and more. When you get people talking about you in your area that can lead to larger media coverage locally, and that leads to bigger opportunities in larger affiliate markets. With social media becoming a larger challenge in getting our messages out, you can and should let others do the work for you. People get very excited to meet authors. Give the people in your city the opportunity to “know a celebrity,” and allow them to drive your success from the inside out!

avatar for Stormy Smith

Stormy Smith

Author, Perfect Storm Publishing
Stormy Smith calls Iowa’s capital home now, but she was raised in a tiny town in the Southeast corner of the state. She grew to love books honestly, having a mom that read voraciously and instilled that same love in her. Stormy knew quickly that stories of fantasy were her favorite... Read More →

Thursday June 18, 2015 10:45am - 11:00am
The Millennium Maxwell House Hotel 2025 Rosa L Parks Blvd, Nashville, TN 37228

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